I like Kindle more
I bought some books from App Store before, but I like Kindle more. I am more prefer to buy books from Amazon. This is because Kindle apps can support multi-platforms. If I buy a book, I can use it in my iPad, Kindle and S3. That is so convenient. If I buy a book in App Store, I only read it via iPad. In that logic, buying a book in Kindle sounds more value for money.
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