I am considering to buy TV LCD. Brand is not the most important consideration. The major factors are price , picture quality and warranty. The price is always my major factor. I don't want to spend too much money racing the technology product. The picture quality, of course, must be a major factor. Nowadays, the "Made in" is not true. Not many brands is still made in Japan or Western Europe. Thus, the warranty is important.In cases, there are some problems, they will fix it for me