Category: "Opinions"
Windows 8.1 vs Windows 8.1 Pro
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A lot of PCs and Laptops came with Windows 8.1 (Standard Edition). If you are a home user, that is not a big problem. But you are a Business User, even your office is only small office, you still need to consider that very careful. Windows 8.1 cannot join an active domain. If your office is using a Windows Server including Small Business Server, please use Windows 8.1 Professional. Moreover, Windows 8.1 cannot accept any Remote Desktop Connections. If you or your staff need to remote your desktop, please use Windows 8.1 Professional.
Well, that is not the end of world, even you bought PC or Laptop with WIndows 8.1. That is easy to upgrade to Professional with AUD$129, you do not need to rebuild your box again. Please go to Control Panel, and click Add Features to Windows 8.1. And then select buy a new license key. After the confirmation of payment, your windows will be upgraded to Windows 8.1 Professional.
SEO:Easy to Share
I found nowadays, Social Networks have played a key part to boost your website traffic. The address of website can pass one by one via social networks. Thus, I think all websites should have a "share" bar which has facebook, twitter and google+ buttons. If the user are interested by your website, he/she just need to click a button in your "share" button for positing your website on his/her social network account. This will encourage your users to share your website. Moreover, you do not need to build that kind of "share" bar, there are a number of websites to provide that kind of serivce, for example ShareThis and AddThis. They will give you a few lines of html codes to paste into your website, without any programming at all. That is very easy to do that. That is clever to have that kind of "share" bar.
SEO Tips: Let everyone know about your website
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Submitting your website to the search engines and even buying CPC services are not enough for SEO. If you want your website to become popular, please don't be shy. You have to let everyone know about your website:
- You need to talk to you about websites, even you should send an email to them, but please do not spam yours friends, I only sent those emails to the closet friends. I know they are happy about the news of my company website.
- You need to post the link your facebook and twitter, any social media you are using.
- If you are a member of some forums or facebook group, please post your website link to there too.
Please bring the website into your personal network(both virtual and physical)!
Web Design Companies have to go further
Nowadays, there are a lot of good tools to build websites such as wix and light cms. The users can choose a template. Then users can change their logo. If they need some new elements, they just need to drag and drop to there. That is very easy. Some people only need to put their company logo, address and open hours to the internet. Google Plus Page and Facebook Page can do it for you. That is completely free of charge! That sounds we do not need a web designer to build a website.
Yes, that is the reasons we(AdvanGeneration) have to work harder. We are offering a website design solution, just a website. We need to work out the content with the users for SEO and more professional advice on graphic design. Moreover, Our website platform can do more than just displaying company information. For example, our website platform can process online payment. We are developing a website can do some basic accounting tasks. Lastly, we can offer some after sales service, our website design package are included a training session to teach the users about the content editing.
I believe those online tools cannot provide these features.
Email Marketing
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I have heard about a lot of email marketing. Some companies will give some rewards to anyone are happy to receive their marketing material. This way, the marketing material can go to a lot of different email box. My question will be about the quality of subscribers, not
quantity. Maybe, If I will give some rewards to some random people in the internet, I can be sure there will be a lot of people to join. That is a kind of Opt-in list, not just spam. That sounds great. The subscribers are possible to open and read, but they are doing only for getting the rewards. They may not pay any attentions to read those emails. They may not be my targeted customers at all!
Thus, we have to do in a smart way. There is a good example. My family joined a reward program of the department store which we did a lot of shopping. Every week, the store sent us some weekly special via email.A number of times, we came there because we found some things from their email. Moreover, they sent some discount vouchers to us via email, then we went there for using those vouchers. Well, end up, we bought somethings which we ever planned to buy from there .
The email marketing is sending the information to the people who are willing to read that.